Born into it
I grew up on my family's motel in Port Macquarie, running at around 90% occupancy pretty much year-round. There was no such thing as a quiet Sunday. While other kids were out riding bikes, I was watching my mum turn strangers into regulars and ordinary nights into events people still talk about.
She probably didn't realise it at the time, but she was training her replacement.
Cutting my teeth
I completed my Certificate III in Hospitality through the Sheraton, working every department going before I found my people in Banquets. I loved the chaos. The pressure. The countdown to doors-open.
Honestly — I still do.
The big rooms
Hospitality has put me in some rooms I never expected to be in. I've served a former US President, Bill Clinton. I worked the Corporate Suites at the Sydney 2000 Olympics, where I had the honour of serving Princess Caroline of Monaco.
Turns out, exceptional service translates — no matter who's on the other side of the tray.
Then I took it to the skies
I swapped banquet trays for boarding passes and became a flight attendant with Virgin Blue during its wild early years — including several memorable shifts alongside Sir Richard Branson himself.
Nothing teaches you customer service quite like 30,000 feet and a 40-minute turnaround.
Home again
Port Macquarie called me back. I became Assistant Food & Beverage Manager at the newly opened Four Points by Sheraton, then found an even better fit as Wedding & Events Coordinator — helping couples pull off the best day of their lives, one seating chart at a time.
Life happens
Like a lot of women, life shifted. I stepped back from hospitality to raise my kids, and built two successful international businesses along the way.
Turns out hospitality doesn't really let you go. It just waits.
Paying it forward
I came back as a TAFE NSW teacher, delivering Certificate III in Hospitality and mentoring the next generation of the industry. On the side, I organised numerous charity fundraising events across the region — because a full house should mean something.
One more twist
Post-COVID, I tried something completely different and became a Pilates instructor.
Hospitality, unsurprisingly, came knocking again.
Haven Ridge
I was invited to relaunch Haven Ridge. Within 14 months, it had become one of the region's most talked-about destinations — weddings, live music, community events, unforgettable celebrations, the lot.
It sold in March 2026. Which felt like proof I hadn't lost the touch.
Full House Creative
Today, Full House Creative brings together everything I've learned across a lifetime in hospitality — operations, marketing, events, guest experience, databases, loyalty programs, staff training, and venue growth.
Plus my creative marketing experience.
Bringing businesses to life
For as long as I can remember, I've loved bringing businesses to life. It was never just about a logo, a social post, or a poster.
It's about uncovering a business's personality and turning it into an experience people genuinely want to be part of.
After years in hospitality, I naturally gravitated toward the creative side — building brands, shaping customer experiences, and finding new ways to connect people to a business.
Two businesses, ground up
I've founded and grown two successful international businesses — developing their brands, customer journeys, marketing strategies, and communities from the ground up.
A weekly brand, brought to life
As part of the management team for a growing Pilates studio group, I was responsible for bringing the brand to life every single week — engaging EDMs, monthly studio posters, event promotion, member communications, campaigns.
Every piece was designed to do one thing: inspire connection and build a strong studio culture.
Haven Ridge: crafting a feeling
One of my favourite creative projects was building the Haven Ridge brand from concept to reality.
Creating its identity was never just about picking colours or fonts. It was about crafting a feeling — the visual style, the promotional material, the events, signage, messaging, and customer experience, all intentionally designed to reflect the warmth, personality, and charisma behind the brand.
Where creativity meets strategy
What excites me most is watching a business evolve from "just another business" into one people remember, recommend, and genuinely love.
Because great marketing was never about making noise.
It's about creating an experience people can't wait to come back to.